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About Popular in Panama City Beach and for Good Reason.

When you come to Versace studio, you get the best of the best

Serge Versace, the owner and Senior Master-Stylist for Versace Studio, is a sought after educator and well-recognized Beauty Industry professional with over 20 years of hands-on experience, providing his services in Panama City Beach, Florida, Los Angeles, California, Toronto, Ontario as well as multiple locations in Europe. His work has been featured in Modern Salon and Vogue magazine and in-house on the runway with Neiman Marcus and Saks Fifth Avenue. Serge was named a Top Los Angeles Stylist and given the title “The King of Micro-Highlighting” by LA Avenue Magazine in 2008! If indeed you are one of the lucky ones to fall into his care, you will also undoubtedly fall in love with his talent and renowned client service, as with all of his editorial and fashion work, Serge’s true love is being right here in his salon, where he makes his clients feel loved and cared for.

Serge’s experience has given him an understanding of the importance of image to his clients, whether they are stay-at-home moms, local celebrities, news anchors or models. He helps clients identify what works for their hair texture, facial structure and lifestyle…creating the “achievable, not theatrical,” look which enhances your self image and self worth, and — perhaps most importantly — will empower you. Happy clients often say: “Serge sees cutting as what you leave, not what you take.”

In 1995 Serge graduated from Vidal Sassoon Academy in London and is fully licensed in 4 states with numerous certifications to design and implement a look that is customized for you. He is a perfectionist who does not stop with adequate but rather makes it his goal to ensure you are thrilled with your look.

In addition to providing his services locally, Serge is also available for travel both domestically and internationally, which he has been doing as a platform artist, master stylist and educator for over 20 years.


Serge is also well experienced in a variety of color and highlight application techniques to achieve the perfect color lasting 30% longer with 100% gray coverage. Serge can also apply his master of grey coloring to fix the mistakes of others by using organic color without ammonia, SLS, parabens, plastics, toxic waste or smell.

Working with the best quality add-on hair in the industry, Serge also applies permanent and temporary hair extensions for his clients to achieve the optimum look with only the latest techniques: Hot Keratin Fusion, Micro i-links or Tape-ins. To round out his masterful experience, Serge also performs many keratin treatments and Brazilian blow-outs for Versace Studio guests.

As a master colorist and stylist, Serge has performed his magic in a number of photo shoots, runways, weddings, and special events. He also shares his expertise by providing private and group consultations and lessons.While Serge’s first and foremost love is, and will always be his son Philipp and their Dogue de Bordeaux Leroi, it is his second love, hair, which make him such an incredible catch with his dedication to the Beauty Trade and the perfection of his craft – all pursued with such humility and modesty in an industry infamous for self-importance and attitude.


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